FRIDAY UPDATE: With his Thursday numbers counted, disneythe reissue of james cameronit is Avatar grossed $3.5 million in 37 international ticket office markets. On a comparable international basis, that two-day number puts the return to Pandora 57% ahead of the 2012 3D re-release of Star Wars: Episode I and 29% below Cameron’s 2012 3D version Titanic which had an Easter holiday arc.
The Avatar the reissue comes just under three months before the launch of Avatar: The Way of the Water, and serves as a reminder of the Na’vi universe and immersive 3D visuals — 50% of offshore screens are showing it in 3D this weekend with strong uptake in Korea, France, Germany and others majors. There are also excerpts from Water Way marked on the Avatar re-release, giving audiences a taste of what’s to come for the highly anticipated sequel.
Thursday, the main markets Italy ($300,000), Germany and Mexico ($200,000 each) saw each of the #1 launches for the remastered/20th century workshops Title. The other No. 1s were in Croatia, Slovenia, Bosnia, Ukraine, Singapore, Thailand, Colombia, Peru, Ecuador and Bolivia.
Australiawhere the film opened at No. 3 on Thursday, had a $400,000 opening day, 36% ahead of 2012 Titanic reissue. 3D accounted for 69% of the box office.
Leading the charge so far on the reissue is France at $700,000 over two days, followed by Australia, Italy, Saudi Arabia ($300,000/two days) and Korea ($300,000/two days/$446,000 until today). Notably in the latter, whose Friday issue is not included in the grand total above, audience feedback is very positive with a Naver score of 9.82 and a CGV score of 98%.
North America releases today (with around $2.5 million in pre-sales) along with the UK, Japan and India among key markets.
We will have more updates throughout the weekend.
PREVIOUS, THURSDAY: Disney yesterday began overseas rollout of James Cameron’s remastered re-release Avatar across top five markets with the Na’vi seeing a collective gross of $877,000. The 4K high dynamic range version was #1 in France at $513,000, 8% ahead of the comparable 3D re-release of Titanic in 2012.
In Korea, the 20th Century Studios film was No. 3 behind two homegrown titles (through Thursday it fetched $277,000). Somewhere else, Avatar reached No. 2 in Saudi Arabia and No. 1 in Belgium and the Philippines.
Today adds markets such as Germany, Italy, Australia, Brazil and Mexico. In total, Avatar will play on over 8,000 screens offshore and in North America this weekend.
As we reported on Wednesday, social media was abuzz when it emerged that stealth pictures of what’s to come, Avatar: The Way of the Water, was tagged at the end of the film. The reactions have been very positive.
Meanwhile, Disney is making every effort to Avatar and China. To coincide with the opening of Shanghai Disney Resort’s immersive Avatar: Explore Pandora exhibit, the park hosted a special screening of the film, complete with a message from the filmmaker.
In China, one-time screening used the CINITY technology which was developed in the country. Avatar is not being re-released widely in the market as it was already there in cinemas last year.
The news follows news that executives from China Film Group were recently treated to a screening of footage from the upcoming Water Wayreceiving a surprise welcome from Cameron.
It’s too early to hear about a Avatar 2 release in China, though that’s a huge market for the franchise with the first film making over $200 million in 2010, and the re-release adding $58 million. Who pushed past Na’vi Avengers: Endgame to reclaim the crown of highest-grossing film of all time at the global box office.
Shanghai Disney’s Explore Pandora, a temporary installation scheduled for a six-month commitment, will be the first Avatar-themed traveling exhibition hosted in a Disney park around the world. Designed in collaboration with Lightstorm Entertainment and Disney Location-Based Experiences, the traveling exhibit takes visitors on an exploration of the fantastical alien moon of Pandora, Na’vi culture and their bioluminescent environments.
Spanning 1,400 square meters, it features life-size recreations of iconic landmarks from the film, including the Tree of Voices. Standing six meters tall, the centerpiece is a luminous recreation of the film’s sacred place of connection containing whispers of Na’vi ancestors.
High-tech interactives include the Amplified Mobility Platform (AMP) suit simulator, as well as the ability to be “avatarized”. There is also a shopping experience.
Avatar: The Way of the Water begins overseas deployment on December 14 of this year and lands in North America on December 16.