Delegates to Cannes Lions were barred from entering the publicity festival this morning after green peace activists organized an anti-fossil energy campaign demonstration atop the Palais des Festivals – the latest of several guerrilla stunts to disrupt the event.
Crowds, delegates and fans were all held back and the doors closed while police moved into the area.
A small crowd in the street, presumably supporters of the protesters, cheered as two men were escorted up a hastily erected fire escape into the main hall.
Asked by Deadline about the problem, a French police officer shrugged and simply replied: “Greenpeace”.
Greenpeace demonstrate outside the main entrance to the Cannes Lions Festival of Creativity this morning to ban fossil fuel advertising. pic.twitter.com/lwu2fhe5a3
—Anthony Kennedy (@anthonykennedy) June 23, 2022
Many delegates trying to gain access to the Palace were queuing to hear Netflix co-CEO Ted Sarandos, who is due to deliver a speech shortly. Other Hollywood personalities such as Ryan Reynolds and Regina King have already taken part in the event, while Patrick Stewart is expected to take the stage later today.
The protest follows another by former advertising executive Gustav Martner, who had his pass stripped Monday night after he staged an anti-fossil fuel stunt for Greenpeace. It’s been a trying week for Cannes Lions organizers, with the protest, which focuses on ad agencies’ work with fossil fuel companies, extending to a guerrilla marketing campaign along the Croisette based on the slogan “No Awards on a Dead Planet”.
Activists also stormed the waterfront of advertising giant WPP’s stand on kayaks, according to advertising trade The Drum. The protesters were dressed as the popular “This is Fine” dog meme, which also featured in splashes posted around the city.
Cannes Lions ends tomorrow (June 24).
– Nice-Matin (@Nice_Matin) June 22, 2022