It proves, Kanye West has SKKN in the game.
On the occasion of the launch of her new skincare brandSKKN by Kim, Kim Kardashian recently shared a behind-the-scenes look at how it all came together. While talking about her new business venture on Instagram Stories, she credited her ex-husband Kanye for his great help in creating the line.
“My creative process wouldn’t have been complete – and I always give credit where credit is due – without Kanye,” the 41-year-old mogul said on June 21. “He brought his team and introduced me to [creative director] Willo [Perron] and we found the new name.”
Kim’s new line features nine products, each wrapped in a stylish neutral monochromatic color, with Kanye’s signature look influencing the final result. The Skims founder further shared that the logo, name and shape of the packaging were all due to Kanye’s vision.