Jason Brow
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Do you work alongside a rockstar? Are you a rockstar? Ozzy Osbourne is a true metal icon, a living rock legend and, apparently, someone you should call when dealing with payroll issues. In a teaser for the first-ever Workday Super Bowl Advertising, an office worker asks another: “Who’s the new one?” “I don’t know, but he’s supposed to be some kind of rock star.” Cue Ozzy, 74, to pivot from his workstation to ask, “Which one of you wants a piercing?”
The thing is, Ozzy isn’t the only “rockstar” working at this company. Workday, the “enterprise software company that helps its customer community of more than 60 million people adapt and thrive in a changing world,” has called on the god of the modern guitar Gary Clark Jr.Joan Jett, and two additional rock icons for their game spot. In a second teaser, a woman tells a co-worker that she’s a “rock star.” It turns out Garry Clark Jr. was standing there…but apparently the woman meant the other guys.
The spot, directed by Jim Jenkins and developed by advertising agency Ogilvy, is Workday’s attempt to raise awareness of how it can help businesses succeed in modern times. “No matter what’s happening in the world, businesses can rely on Workday’s business management cloud to adapt and thrive in a changing world,” Workday writes in a blog advertising his foray into the commercial world of the Super Bowl.
“More than 50% of Fortune 500 companies rely on Workday every day to manage their two most important assets: their people and their money. We are the digital backbone of businesses and are essential in helping organizations transform and succeed. Simply put, at Workday, we’re shaping the new world of work.
“This ad reflects the evolution of our brand over the past 17 years to where we are today, and supports the next stage of our growth,” said Pete Schlampp, director of marketing and strategy at Workday, in this blog post. » With over 60 million people using our products, we are a household name. We see being part of the Big Game as a huge opportunity to introduce ourselves and entertain a new and diverse audience.
“It’s something we’ve been budgeting for and thinking about for a while,” Pete Schlampp said in an interview with The variety. “When there are economic downturns, we know companies that invest in their brands get a great return on the other side. We are confident in making that investment.
As for rockers who have found fame and fame abandoning the world of 9 to 5 as the spokesperson for their work software to manage finances and human resources? “It’s not what you expect from a typical enterprise software company,” Schlampp said. The variety. “It’s really fun and daring.”